The elevator industry is in motion. Standards are becoming stricter, buildings are getting taller, and the demands for safety, efficiency, and sustainability are constantly rising. At the same time, OEMs, modernizers, and operators face increasing pressure. Reducing costs, avoiding downtime, and delivering solutions faster.

Many talk about innovation. But only a few manage to take the leap from evolution to true revolution. This is exactly what BRUGG Lifting is achieving with the BRUsystem.

From Component to Complete System

For decades, BRUGG Lifting has been synonymous with high-quality traction products such as ropes, belts, and accessories. But the market demands more. System integration. The BRUsystem combines rope, belt, motor, and all key components into one perfectly coordinated traction system.

Why the BRUsystem is Groundbreaking

1. One system from a single source: Developed, tested, and approved as a unit. Less complexity, fewer risks
2. New levels of performance and safety: Optimized for lifetime, safety, and efficiency. Less vibration, reduced wear
3. Lower total cost of ownership: Longer service intervals, fewer failures, predictable costs
4. Future-ready innovation: Meets and exceeds standards such as ISO 8100 and ASME A17
5. Built-in sustainability: Longer lifetime means less material use and lower environmental impact

Tangible Customer Benefits

• OEMs save valuable development time with a pre-tested system
• Modernizers can offer end customers complete solutions with safety, efficiency, and future readiness
• Operators benefit from fewer downtimes and predictable costs
• Architects and builders gain a system that combines top technical standards with sustainability

The Reveal at Interlift 2025

Until now, the BRUsystem has been a closely guarded secret. In October 2025, it will be unveiled for the first time at Interlift in Nuremberg.

📍 Save the Date: Interlift 2025, October 14–17, Hall 4, Booth A401

Visitors will not only experience a product, but the beginning of a new era.

Register here free of charge and secure your personal ticket for Interlift 2025.

Conclusion

The BRUsystem is more than just another product. It is a gamechanger. It provides the answer to the key question. How do we create safe, efficient, and sustainable elevator systems that meet the demands of tomorrow?
The answer is: BRUsystem.